When your Amazon business takes off, it’s a really exciting time. But it can also feel a little stressful and overwhelming, especially if you’re struggling to complete all of your tasks in a day. Perhaps you need some help to drive your business forward?
Knowing when it’s the right time to hire can be tough. You may have a lot of questions:
- Can I afford it?
- What’s involved?
- Will I lose control of my business?
In this article, we aim to answer those questions and more. Here are four ways to tell when your Amazon business needs to hire…
You’re Up All Night Writing Product Copy
When it comes to selling on Amazon, your product copy is important. It’s this–your description and list of benefits and features–that will give consumers the information they need to know when it comes to deciding whether your product is right for them. It persuades people to hit the ‘Buy’ button.
Writing product copy takes a fair amount of time, and writing good product copy takes even longer. Even after you have your listings all written out, it is essential to tweak them every now and then to help ensure that your sales never dip beyond a level you’re comfortable with. But all of this writing can take you away from other tasks and ultimately tire you out, which could lead to typos or you forgetting to include important information.
Writing isn’t everyone’s favourite task. It can be frustrating and even monotonous at times. However, product copy plays an important role in attracting sales so you need to give your copy a lot of attention. If writing is a task that you dread (and/or one you seem to be spending a huge chunk of your time on) then it might be time to hire a copywriter.
Copywriters are professional writers who handle this sort of task for a living. To ensure that you hire someone who can keep up the current quality of your product copy, you need to look out for a couple of important traits:
- That they speak the native language that your product copy will be written in
- That they understand how Amazon works
- That they understand (and can emulate) your brand voice
By finding someone who matches the above criteria (and anything else you consider important, e.g. a knowledge of your industry) you maximize your chances of finding a writer you can trust. If you don’t, you might end up spending even more time reading and editing their work than you previously did when just writing the copy yourself.
How to Find a Copywriter
There are a couple of great freelance networks out there where you can find tried and tested copywriters to write product copy for you.
We have a very close relationship with a company called Sponsored Profits who do great work in Copywriting (and PPC management), and they will hop on a call with you to see if they can help you before taking any money from you. So the free consultation itself is worth your time. Click here to sign up for a free call with them.
Another such network is Upwork. It’s easy to search for a specific type of copywriter, and you should search for ‘Amazon FBA copywriter’ to find the ones best placed to handle your content.
Initially, the top-rated copywriters will show up. But, as you can see, their prices are a little steep for someone looking to hire their first employee for their Amazon business:
If you click on the ‘Filters’ tab, you can filter results so that you only find writers that are suitable for your business and budget:
Once you find a suitable writer, you can check out their profile:
Including reading their reviews from previous employers:
Hiring a freelancer is a great way to take the weight off your shoulders without the commitment of a long-term employee. You can use freelancers for as long or as little as you need, making it a cost-effective way to hire help in your Amazon business.
You’re Skipping Important Tasks
If you’re skipping tasks, either because there isn’t enough time in the day or because you find them boring and menial, it is probably time to hire an assistant. When you’re busy, keeping up with a daily task, such as tracking your metrics, can seem trivial, even though it only takes a couple of minutes. Although you probably don’t see much change day-to-day, if you did quit tracking your metrics then you would risk of your business falling down really quickly–and it’s tougher to climb back up than it is to stay up there!
By failing to track your daily metrics, you could miss a couple of negative reviews or waste a lot of ad money on a keyword that is doing nothing for you. Before you know it, you won’t even be on the first page of listings anymore.
An assistant can help you keep on top of tasks like this, but I know what you’re thinking: “I can’t afford an assistant!”
Maybe not, but you can afford a virtual assistant – and they’re just as good! A virtual assistant is someone that will perform simple tasks for you remotely. It’s a highly effective method (both in terms of cost and efficiency) to free up more of your time while still getting the business results you need.
We recommend hiring a virtual assistant based in the Philippines, because this country regularly scores highly on the Global Business Index. To get started, check out this article: 7 Awesome Virtual Assistant Companies in The Philippines.
Also, when you say, “I can’t afford it,” just remember to yourself what “costs” you are adding to yourself by NOT hiring someone to help you. Your time is very valuable, and the effort you put into your business needs to be maximized.
The Tasks You Dislike are Spoiling Your Fun
Like most, you probably embarked on this journey so that you could be your own boss, and make your job work around the lifestyle you want. So you might be feeling a little irritated now if you’re spending all of your time on tasks that you don’t enjoy!
In an ideal world, you would be able to set up your Amazon store and benefit from passive income while travelling the world, or doing whatever you want to do. But, in reality, there are a lot of tasks that require your attention: marketing, managing accounts, managing inventory, and so on. However, you can still achieve this ideal scenario if you hire freelancers to do these tasks for you.
When it comes to hiring freelancers, there are pros and cons. The main benefit, of course, is that you can free up some time. You can also find people who are experts in their field, so if numbers aren’t your strong point, you can hire an accountant to looks after your books. What’s more, if you hire people who live in different time zones to you, you can essentially make sure customer service issues are handled 24/7.
But it’s not all straightforward. When looking for remote workers, communication is not always easy, and you will have to put in the time and effort to train your new employees and make sure they complete tasks to your standard.
You’re Making Enough To Afford It
Before hiring, it is really important to sit down and do the maths. The great thing is, it might be cheaper than you think to start hiring staff. Here is a JungleScout table that shows the difference between the cost-per-hour of hiring US workers and non-US workers for your Amazon tasks:
But cost per hour is only one factor. As touched upon above, training is an important factor when it comes to hiring staff for your Amazon business. If you train your employees well, they will become an asset to your business. But if you don’t, you could end up losing a lot of money and time.
It can be hard to delegate some of your business tasks to other people. It can almost feel like you’re relinquishing control of your business. But hiring can only be a positive thing! If you don’t allow your business to expand and grow, then neither will your profits. As Tim Ferris, author of The 4-Hour Work Week says: “Focus on being productive, not busy.”
For more tips and advice, take a look at our free eBook: The Amazon Sellers Blueprint for Success: 4 Steps to Transforming Your Amazon Business into a Real Business and Cash Generator